Three business lines exist today: D2C (quirion), Private Banking and Investment Banking. This blueprint shows, per business line, what the strategy adds — anchored by one overarching mission across D2C and Private Banking: retirement wealth for all client segments.
Today a pure robo-advisor. The strategy turns it into a full D2C platform covering both delegated investing and self-directed brokerage, with in-house asset management products sold directly into the retail base.
Launched 2013 as Germany's first robo-advisor. Scientifically grounded, ETF-based global portfolios; top-3 robo in Germany. Fully hybrid with the bank: clients move between digital and personal advice as their needs evolve.
quirion × Smartbroker (SMARTBROKER+), structured as a minority or majority stake depending on the sell-side willingness of Smartbroker's owners. Adds the self-directed leg that quirion lacks: mass retail gets both robo and brokerage under one roof.
A new in-house asset management unit manufactures retirement products that the entire D2C base can buy directly — mass retail included, via robo or brokerage.
| D2C segment | Offering after build-out | Delivered by |
|---|---|---|
| Mass Retailentry-level & self-directed | Robo portfolios, brokerage & savings plans — plus direct purchase of in-house asset management solutions (target retirement funds) without any advice layer. | quirionSMARTBROKER+Asset Mgmt |
| Mass Affluentadvice-light | Target retirement fund as core holding plus satellites, guided at scale. | quirionAsset Mgmt |
Today a fee-only advisory bank for affluent and HNW clients. The strategy adds two dimensions: the bank's infrastructure becomes a B2B product, and the client offering is deepened with AI-based individual portfolios and generational coverage.
Germany's pioneer of independent, fee-based advice (Honorarberatung) since 2006 — no commissions, no product conflicts. Discretionary management and advisory through a nationwide branch network; ~80% of client assets in discretionary mandates.
The bank's regulatory, compliance and custody stack is opened up to external independent asset managers as a liability umbrella (Haftungsdach) — a B2B2C growth channel alongside organic client acquisition.
Structured buy-out of client books from retiring independent advisers — a consolidation opportunity as the adviser generation ages out.
The advisory proposition itself is upgraded, tying private banking into the group-wide retirement strategy.
| PB segment | Offering after build-out | Delivered by |
|---|---|---|
| Affluent / HNWpersonal, fee-based | Discretionary mandates plus AI-assisted individual portfolios (incl. direct indexing) and structured next-gen coverage. | Quirin PrivatbankAsset Mgmt |
| B2B / Professionalexternal managers & IFAs | Liability umbrella, custody & compliance infrastructure; acquisition of §34f / §32 KWG client books. | Quirin Privatbank |
The capital markets franchise remains part of the group. Its strategic role is deliberately left open — no dependency of the retirement strategy on this unit.
Capital markets advisory, equity/debt issuance, designated sponsoring, research and securities trading for small- and mid-cap corporates. A niche franchise with institutional relationships and full banking-licence infrastructure behind it.
What this unit does in detail and how it could be enhanced is not yet assessed. The decision can be taken on standalone merits at a later stage.